Rogers is trying too hard to be cool

I just received the following text message on my Rogers cell phone:

Rogers msg: What's ur opinion? Tell us w/ Txt Ur 2Cents & dwnld content 4chance 2win a laptop & more! Reply WIN b4 Nov28 4info. 2opt out of mktg msgs reply STOP

Wow, what a load of drivel. Rogers is trying to "be cool" by using SMS shorthand, which is used generally by teenagers as a way to quickly send out messages on a cell phone that doesn't have a full keyboard. It is very cumbersome and time consuming to send out a full message on a cell phone.

The Rogers marketing department on the other hand, has all the time in the world to write out a proper message. It probably not even sent from a cell phone.

I can see in my mind, a bunch of Rogers' "suits" sitting around a table saying "hey, if we use SMS shorthand, maybe the kids will think we're cool, and then they'll pay us more money!"

Rogers, you are over-compensating for something (could be your high prices, terrible customer service, locked phones, etc...), and it definitely makes you more "uncool".

WORLD TO TELCOS: The way to be a "cool" company in today's age isn't through cheesy marketing hype... it's by listening and responding to your customers needs (a la Apple & Google)