Have you ever noticed that newspapers that publish their newsprint content online don't publish links in their articles? Take a look at any article in the Globe and Mail and you will see that they refer to reports and facts, but NEVER provide a link to the source (except in their special web-only blog section).
Huh? Haven't we had 15 years to figure out that links are the backbone of the web?
Compare this to a news site that doesn't have a print version such as News.com or even most parts of MSN which will always have an external link to another web page when referring to other reports or statistics. Blogs are usually the best at referring to source material. To the reader, these are the sites that have the most value, because being able to check up on an author helps keep them honest, and the reader can expand their knowledge if they so desire.
Some websites such as CNN or IGN take a different approach, they include links but only to other articles within their site. They never refer to external sites. This removes value from the site, which acts as though it is the ultimate authority and knows all.
No one site on the web will EVER be the ultimate resource for everything, news sites should embrace that and start linking.
Saturday, October 27, 2007
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