Wednesday, September 10, 2008

iPhone-ish Blackberry revealed prematuraly ... in a bad way

Arguably the most anticipated phone after the iPhone is the Blackberry version of a full screen phone. Do a Google search on "Blackberry Thunder" and you'll see rumours back to April or so.

Today the first ever Blackberry Thunder video was leaked on youtube, showing how it works. It is indeed very "iPhone-ish". Some guy with a really annoying voice has a turtle neck pulled up around his face to conceal his identity (poorly). Skip directly to minute 2:55 to see the Blackberry Thunder portion of the video.

Normally, this kind of pre-exposure can actually fuel the hunger for this type of device as it circulates wildly around the internet.

However, this problem is, the introducation of this phone comes not with excitement and praise, but with the words: "I don't like it".

Ouch, RIM has to find some way to counter this bad PR and fast. The intro to the iPhone was like a shock and awe campaign, while RIM gets "I don't like it".

Listen up RIM, your phone may not be ready yet, but you've got to hold a press conference on this thing pronto with a bit of fanfare before the words "I don't like it" become the primary marketing slogan for your phone!

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