Viacom vs. YouTube , bold business move, I like it.

Media companies have long hated the way that YouTube profits from their copyrighted material. However, for the past year all they have done is yelp and complain, and occasionally take down clips. This was self defeating of course, because these clips actually promoted and popularized a lot of shows.

Viacom is the first company to finally fight back with a real solution: Their are making their own youTube.

Viacom moves on without YouTube | CNET News.com: "The company recently began offering so-called embed code that allows fans of popular programs such as the The Daily Show and The Colbert Report to post clips to their MySpace.com pages or blogs. That embed code duplicates one of the more popular features of YouTube: the ability to easily post videos on other Web sites and blogs."

While the site cannot possible be as popular as YouTube, it is very forward thinking of Viacom. In the absence of a deal with YouTube, this is the best business decision you could make. Kudos to you.

YouTube is missing out on this opportunity. They have the chance to form strong partnerships with big media companies, by hosting copyrighted content and sharing ad revenues.

Unfortunately, both sides lose out on this scenario. Content would certainly be more valuable on YouTube than on the Comedy Central site, and YouTube doesn't get to share any revenue.